Lauren McCowan is globally recognised Creative Director, hair consultant and stylist whose experience building hair brands across concepts, formulations, content, education and forecasting is rare.
Having spent over 17 years working globally in the hair, beauty and fashion industries- Lauren's expansive editorial and education career as a lauded stylist has covered hair shows, hair direction for photo shoots, global fashion weeks, music videos, film, events and countless workshops and education experiences on a global scale across the U.S., U.K., Europe, Australia and New Zealand. Lauren's work has been published in the likes of Vogue, Harper's Bazaar, Marie Claire, Interview, Rolling Stone and Russh - as well as global industry magazines.
Lauren is an award-winning stylist and moved into brand building and product development over a decade ago- working as a Global Creative Director across brands like Cloud Nine, evo and the Haircare Group. She was also a key creative for the Australian launches and ongoing development of Olaplex, Moroccanoil, Reuzel and Lakme. She consulted as Education Director for global trade magazine leader The Journal magazine and created campaigns and education content for brands such as DYSON, Wella, Davroe and G.H.D. Lauren has more recently moved into freelance Creative Consulting- working on key global concepts and campaigns for Mon Amie Haircare, K18, Davroe, O&M, DunGud and P.O.D. by ECOHEADS.
Lauren has a true pro-sumer appeal- able to be fully invested in the global hair industry and developing brands, products, education programs, concepts and live events to nurture and grow the professional, whilst also having renown for her session and editorial career- having worked and been visible to the consumer through global magazines, runways, trend forecasting, consumer education and press events. This gives her a unique and rare perspective when creating hair or creating opportunities for professionals to grow- and truly connect the bridge between hairdressers and consumers in a meaningful and impactful way.
ACCOLADES AND CLIENTS
Awards
AHFA Australian Hairdresser of the Year finalist 2024
AHFA Session Stylist of the Year finalist- 2018
Hair Expo or AHFA Educator of the Year finalist- 2013, 2014, 2015, 2017, 2018, 2019.
AHFA N.S.W. Hairdresser of the Year finalist- 2018
Hair Expo Session Stylist of the Year finalist 2014
Hair Expo Session Stylist of the Year finalist 2013
AHFA Session stylist of the Year finalist 2013
AHFA Apprentice of the Year Winner 2009
Australian Fashion Week- Hair Director
Albus Lumen- 2016
A.J.E.- 2016
CMEO 2017
CMEO Collective 2018
CMEO Collective 2019
New York Fashion Week- Hair Director
TOME 2014
TOME x Sarah Jessica Parker 2015
TOME 2016
Bibhu Mohapatra 2016
AHFA Awards runway show- Hair Director assisted by the FAME Team- 2021
Editorial work- published in Vogue AU, US, Elle AU, US, Marie Claire AU, Nylon US, Russh AU, Oyster AU, 10 Magazine AU, INSTYLE AU and US, Stab AU, Tribute UK Creative Head UK, Modern Salon US, The Journal AU, INstyle hair AU, Rolling Stone US, Interview US.
Digital footprint trend reporting- Vogue- AU, US, UK, Russia, Elle- US, AU, Marie Claire AU, Refinery 29 US Russh AU, Popsugar AU, MamaMia AU, Instyle US and AU Body & Soul AU, Rolling Stone US.
Artists worked with- Kimbra, Gotye, Matt Corby, Gin Wigmore, Jesse Rutherford, Neil Patrick Harris, Lizzy (MSMR), Banks,
Influencer clients- Nadia Fairfax, Edwina Robinson, Kate Waterhouse, Georgina Burke, Simone Holtznagel, Katie Williams, Georgia Hull, Charlie Austin, Nicole Trunfio.